Oetker Hotels Debuts in the United States with the Opening of The Vineta Hotel, Palm Beach
April 10thPalm Beach
Palm Beach, Florida – Oetker Hotels marks a significant milestone with the opening of The Vineta Hotel, its first Masterpiece Hotel in the United States. Following a comprehensive renovation, the historic property has been reintroduced to Palm Beach, combining its architectural heritage with a contemporary European design perspective.
Developed in partnership with Reuben Brothers, the transformation of the landmark hotel includes redesigned public spaces and 41 guest rooms and suites. The project was led by internationally recognised interior designer Tino Zervudachi and his firm ZRM, working closely with architects Spina O’Rourke & Partners. Timo Gruenert, CEO of Oetker Hotels, commented: “This marks an important moment for the brand as we introduce our first Masterpiece Hotel in the United States. Palm Beach has long been a destination for our guests, and The Vineta allows us to extend our approach to hospitality to this market.”
The Vineta’s distinctive façade reflects Palm Beach’s Mediterranean Revival architecture, carefully preserved as part of the restoration, while the interiors introduce a refined yet relaxed aesthetic that balances European sensibility with the light and character of the destination. The redesign respects the building’s legacy while introducing contemporary elements, ensuring the property remains relevant for a new generation of travellers.
Dining plays a central role in the guest experience, led by Coco’s, a restaurant concept inspired by the cuisine of Hotel du Cap-Eden-Roc, bringing a selection of signature dishes to Palm Beach. At the poolside, The Pool House offers a more informal setting, with a menu spanning Italian classics, raw bar selections, salads and traditional favourites, complemented by design details that draw on retro influences.
The hotel’s pool serves as a focal point, featuring bespoke mosaic detailing and architectural references to Palm Beach, surrounded by landscaped areas and private lounging spaces. Guests also have access to in-room fitness equipment, poolside yoga sessions and personal training services, as well as a dedicated beach set-up nearby.
Originally opened in 1926 as the Lido-Venice, the property was later renamed The Vineta, a title it held for more than five decades. After several evolutions, including its period as The Chesterfield, the hotel closed in 2022 before undergoing its latest transformation. The reinstatement of The Vineta name signals a renewed identity while maintaining a clear connection to its past. Jamie Reuben of Reuben Brothers added: “The Vineta holds a special place in Palm Beach. With Oetker Hotels’ approach, we are confident it will once again become an important part of the local landscape.”