Perowne International celebrates expansion into Latin America with Mexico City Launch
February 27thMexico
Perowne International has officially expanded its global footprint into Latin America, marking the milestone with a series of launch events in Mexico City. The move follows a period of significant growth for the consultancy, strategically linking its flourishing Milan and Madrid operations with the rising influence of the Spanish-speaking luxury market.
The new regional hub is led by Rodrigo Betancourt, a specialist with over 15 years of expertise in luxury travel and hospitality. Operating from the Mexican capital, Betancourt will serve as the primary gateway to the wider region, connecting Perowne’s global portfolio to the most influential voices across Mexico, Brazil, and beyond.
The opening in Mexico City ensures that Perowne International remains at the centre of an evolving hospitality landscape. By establishing a permanent presence in one of the world’s most vibrant capitals, the consultancy is uniquely positioned to navigate the intersection of European luxury and Latin American opportunity.
Mexico City Editorial Dinner
The launch commenced with an intimate dinner in February for over 25 top-tier editors and tastemakers. The evening focused on a curated briefing of ‘What’s Hot’ for 2026, showcasing new openings and exclusive client news to a room of industry heavyweights.
The guest list reflected the pinnacle of regional publishing, including the Mexican editions of Vogue, Elle, Forbes, Robb Report, and Food & Wine, alongside leading local titles such as Aire, Travesías, and MexBest.
This expansion mirrors a broader shift in the luxury landscape. As Madrid increasingly serves as a cosmopolitan hub where Mediterranean luxury meets Latin American heritage, the Mexico City office completes the bridge between these two worlds.