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PEROWNE INTERNATIONAL IS NOW REPRESENTING THE RED CARNATION HOTEL COLLECTION

September 18thINTERNATIONAL

Perowne International is thrilled to be appointed by The Red Carnation Hotel Collection to represent the group across the UK and Europe. Comprising of 20 individually unique hotels in the UK, Ireland, Channel Islands, USA, Switzerland and Africa, each hotel is a landmark of history and tradition; from the magnificent Ashford Castle in Ireland, to The Milestone Hotel and Residences in London, an historic mansion hotel opposite Kensington Palace, and the truly iconic Oyster Box in South Africa. Perowne International will provide strategic communications for the brand and its 20 hotels, executing brand campaigns, hotel programmes and strategic partnerships to build awareness and drive consideration with consumers in the UK and Europe.

The story began in 1952, when Beatrice caught the eye of a distinguished hotelier named Stanley, who was known for wearing a red carnation in his lapel. They shared their first dinner together at the famous Oyster Box Hotel, where Bea tried an oyster for the first time. They were to be married two years later with Stanley promising to one day buy the hotel for his new wife, and in 2006, he did just that. The Oyster Box was the first hotel in what was to become a collection built on Mrs Tollman’s vision for service excellence and a passion for generous hospitality.  Today, The Oyster Box is recognised as the very best hotel in Africa and the love story is still at the heart of Red Carnation Hotels’ ever-growing collection of hotels across the world.

Beatrice lovingly named the collection after the signature flower her husband always wears, and this symbol of hospitality is also worn by every member of the team. From the chefs and sommeliers to reception staff and concierge, each team member exudes passion and enthusiasm to support the philosophy: “no request is too large, no detail too small”. The individual hotels are unique and characterful, whilst sharing the founding values that define the family-owned and run business. The Red Carnation Collection is a family business in the truest sense. Today, Beatrice Tollman continues to uphold her title as President and Founder, daughter Vicki Tollman is Executive Director, and oversees Sales, Marketing and PR, as well as their internationally acclaimed vineyard Bouchard Finlayson, and works alongside her sister Toni Tollman who is the Director of design and projects for Red Carnation Hotels. Red Carnation Hotels is one of the TTC Family of Brands, led by CEO Brett Tollman.

UK

The Milestone Hotel & Residences: This elegant, Forbes five-star historic hotel is perfectly located opposite Kensington Palace and Gardens, and close to the Royal Albert Hall. A member of The Leading Hotels of the World, the property offers some of the most exquisite individually designed signature suites in London. Discover Stable’s Bar and the ‘Smoking Old Fashioned’, afternoon tea in the Park Lounge or dine in Cheneston’s or The Oratory, the original chapel. Two and three-bedroom private residences offer an exceptional home from home address in the heart of London

Hotel 41: An exquisite hidden gem overlooking the Royal Mews at Buckingham Palace and minutes from Victoria Station, voted number one hotel in the UK by TripAdvisor with a prestigious Forbes five-star rating

The Rubens at the Palace: An historic five-star hotel overlooking the Royal Mews of Buckingham Palace, famed for its rich heritage and fine British hospitality, with restaurants including The English Grill and Bbar

The Egerton House Hotel: A boutique townhouse and Forbes five-star hotel situated in the heart of Knightsbridge, on a quiet street overlooking private gardens and just moments from Harrods and the V&A Museum, renowned for serving one of the best Martinis in London

The Chesterfield Mayfair: Ideally located just minutes from Bond Street, Piccadilly and the Royal Parks, The Chesterfield Mayfair is renowned for the best Dover sole in London, themed afternoon teas, molecular cocktails and gin tasting experiences

The Montague on the Gardens: A Georgian townhouse full of English charm, located in literary Bloomsbury, just steps from the British Museum. The hotel is famous for al-fresco dining and pop-ups, including an alpine themed Ski Lodge in winter and a Hawaiian Beach Bar in the summer

Summer Lodge Country House Hotel & Restaurant & The Acorn Inn, Dorset: Set within Hardy’s enchanting village of Evershot and surrounded by rolling hills, this Relais & Châteaux country house hotel offers an idyllic escape in rural Dorset. The accompanying gastro-pub, The Acorn Inn, dates back to the 16th-century

The Old Government House, Guernsey: The only five-star hotel on Guernsey, this historic property with panoramic sea views sits proudly on the hill in the heart of St Peter Port, just minutes from the quayside

The Duke of Richmond Hotel, Guernsey: Located in the heart of St Peter Port and an easy stroll to the harbour, this luxurious hotel overlooks a quiet park with magnificent views across the sea

100 Princes Street, Edinburgh: Opening in 2021, this will be Red Carnation’s first hotel opening in Scotland. Red Carnation plans to respectfully renovate 100 Princes Street, looking up at Edinburgh Castle, transforming it into a highly exclusive retreat on Edinburgh’s most famous street

IRELAND

Ashford Castle, County Mayo: This remarkable 800-year-old castle is a National Geographic Unique Lodge of the World, Ireland’s first Forbes five-star and former home of the Guinness family. Generations of the de Burgo, Bingham, Browne and Guinness families have created one of the finest sporting estates in all of Ireland, if not the world – which is proudly continued to this day, and is a member of The Leading Hotels of the World. The expansive 350-acre Ashford Estate lends itself perfectly to a range of activities, from country classic pastimes such as horse riding, fishing, falconry and shooting, to more modern activities such as golf, cycling and kayaking. Guests experience the finest Irish hospitality, with exceptional Irish cuisine created by renowned executive chef  Philippe Farineau and his team

The Lodge at Ashford Castle, County Mayo: Overlooking the magical Lough Corrib, The Lodge offers country house charm, fine dining in Wilde’s Restaurant, an unrivalled range of estate activities and is renowned for weddings

Hatch Hall, Dublin: A former Victorian university residence hall on Hatch Street, Dublin, will be transformed by Red Carnation Hotels into a boutique hotel in 2022

EUROPE

Hotel d’Angleterre, Geneva: Elegantly poised at the edge of Lake Leman with magnificent views of the famous Jet d’Eau and Mont Blanc, this beautiful boutique hotel showcases British charm with the finest Swiss hospitality. Windows Restaurant offers panoramic views of the Lake and Mont Blanc, whilst The Leopard Bar is the perfect place to unwind with a prestigious wine list, creative cocktails and an extensive whisky menu featuring over 50 pure malt and blended options. Hotel d’Angleterre is a member of The Leading Hotels of the World

AFRICA

Xigera Safari Lodge, Botswana – Opening in December 2020, Xigera Safari Lodge is the Tollman family’s love letter to the magic of the African bush. It has been the culmination of a lifelong dream of the family, which draws on six decades of devotion to unparalleled luxury in service to their guests. Led by Mike and Marian Myers, Xigera will house the largest collection of African design in the world with bespoke, commissioned pieces by 76 of the continent’s leading artists and designers. With just 12 suites, this kind of unique luxury will be an entirely new experience of the African bush

The Oyster Box, South Africa: South Africa’s most cherished hotel, standing majestically on Umhlanga’s beachfront just 15 minutes from Durban airport, overlooking the Indian Ocean and the iconic lighthouse. The Oyster Box’s renowned Curry Buffet offers an impressive selection of delicious dishes from all over the world and is served daily along with the sumptuous afternoon tea showcased in The Palm Court. A member of The Leading Hotels of the World and consistently awarded Best Hotel in South Africa by TripAdvisor

The Twelve Apostles Hotel & Spa, South Africa: Dramatically located above the Atlantic Ocean, flanked by the majestic Twelve Apostles and Table Mountain, this award-winning hotel is one of the best destination hotels in Cape Town and the ideal spot to enjoy mountain walks and picnics at the foot of this world famous natural landmark. Enjoy a cocktail on the terrace and soak up the sunset. The Twelve Apostles is a member of the The Leading Hotels of the World

Bushmans Kloof Wilderness Reserve and Wellness Retreat, South Africa: Nestled in the foothills of the Cederberg Mountains on South Africa’s dramatic lesser-known west coast, this ecological oasis and Relais & Châteaux property is a magical wilderness retreat among open plains, sandstone formations and ancient bush art sites dating back 10,000 years. Guests can discover ancient African culture, dramatic landscapes and outstanding nature experiences

USA

The Chesterfield Palm Beach, Florida: Surrounded by palm-lined boulevards, this historic hotel is just moments from Worth Avenue and white sandy beaches. The hotel’s famous Leopard Lounge Bar is the hottest night spot in Palm Beach, with live music every day and mixologists creating enticing cocktails

www.redcarnationhotels.com

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Retracing the Route, Elevating the Journey: Scott Dunn Marks 40 Years with 'Full Circle' Itineraries

July 30th

Retracing the Route, Elevating the Journey: Scott Dunn Marks 40 Years with 'Full Circle' Itineraries

Scott Dunn Marks 40 Years with 'Full Circle' Itineraries

Revisiting iconic gap year destinations through a lens of deep culture, insider access, and effortless luxury.

Global

Celebrating four decades as a global leader in tailor-made travel, luxury tour operator Scott Dunn has marked its 40th anniversary with the launch of its new ‘Full Circle’ collection—a series of curated itineraries that revisit the iconic backpacker routes of Southeast Asia, the Indian Subcontinent, the US Southwest, and Latin America. Designed for seasoned travellers returning to the formative destinations of their youth, these journeys reimagine the classic 1980s and 90s gap year experience.

The collection deliberately moves beyond simple hotel upgrades, focusing instead on deeper cultural immersion, seamless execution, and a more considered pace. Guests can trade overnight buses and roadside motels for vintage Vespa street food tours in Hanoi, private longtail boat rides through Bangkok’s canals, luxury canvas camps beneath the stars in Utah, and fine dining paired with condensed Inca Trail hikes in Peru. Across every destination, the classic sights are elevated through exclusive, local-led access, from private storytelling sessions with a US Marine Corps Navajo Code Talker to crowd-free sunrise breakfasts at Laos’s Kuang Si Waterfalls and private Ganga Puja rituals along the Ganges in Varanasi.

As Scott Dunn looks to the future, this anniversary collection reflects the brand’s enduring commitment to genuine destination expertise, meticulous planning, and intuitive personal service. By contrasting the chaotic spontaneity of youthful travel with today’s desire for slow, responsible, and meaningful discovery, the ‘Full Circle’ itineraries offer a fresh lens on familiar landscapes. In Southeast Asia, ethical elephant encounters in Chiang Mai replace commercial tourism; in Nepal, intense mountain treks give way to reflective journeys through the Annapurna foothills focused on community engagement; and in Bolivia, basic high-altitude lodgings are traded for luxury Airstream campers positioned on the Uyuni Salt Flats for world-class stargazing. Whether exploring the hidden artisan workshops of Hoi An or connecting with Aymara communities on Lake Titicaca, Scott Dunn’s latest portfolio invites travellers to revisit the places that first sparked their passion for exploration—backed by forty years of travel expertise and round-the-clock global support.

Hotels with History Fetes Season Two Debut in New York

July 20th

Hotels with History Fetes Season Two Debut in New York

Hotels with History Launch Party in NYC

Season 2 launch at The Lowell celebrates the hit podcast's return

New York

Hotels with History officially kicked off Season Two last night with an intimate celebration at The Lowell on Manhattan’s Upper East Side. The host, Richard, entertained the room with his signature humor and storytelling, keeping guests partying late into the evening. The launch marks the release of the season opener on the Waldorf Astoria, tracing the iconic hotel’s origins from a bitter Gilded Age family feud to its rise as the unofficial palace of New York high society.

What began as a niche concept has quickly built a massive audience, with Season One surpassing 100,000 listeners and the new release following the same rapid trajectory. The new eight-episode season takes listeners on a global tour of historic luxury, stopping at legendary properties like Eden Rock in St. Barths, Mount Nelson in Cape Town, Grand Hotel Tremezzo on Lake Como, The Breakers in Palm Beach, The Mandarin Oriental in Bangkok, and The Adlon in Berlin.

Special thanks go out to the team at The Lowell for hosting a memorable evening and to everyone who came out to mark the milestone. Listeners can catch up on all available episodes of Season Two by visiting hotelswithhistory.com or tuning in on major podcast platforms.

July Trends Report

July 17th

July Trends Report

July Trends Report

6 Key Shifts from Perowne International’s Mid-Year Trend Report

Global

The performative era of luxury travel is officially over, giving way to a new paradigm defined by substance, discretion, and effortless ease. According to Perowne International’s latest Mid-Year Trend Report, high-net-worth travelers are actively rejecting social media posturing, algorithmic recommendations, and logistical friction. Instead, artificial intelligence has sparked a massive resurgence in human Super Agents tasked with curating hyper-personalized escapes, while crowded trophy destinations are losing ground to well-connected secondary cities that offer seamless, stress-free travel. At the same time, top-tier hospitality brands are rewriting the rules of creator partnerships, favoring quiet cultural relevance and guest discretion over mass reach and staged photos.

This shift toward tangible value is also transforming wellness and luxury accommodation. After years dominated by invisible stats like sleep scores and cell metrics, the wellness pendulum is swinging back to medical-grade, visible aesthetic results that guests can instantly see and feel. Meanwhile, the ocean has become the new frontier for land-based service, highlighted by pioneer brands like Explora Journeys and heavyweights like Ritz-Carlton, Four Seasons, Aman, and Orient Express launching hotel-branded superyachts. These floating hotel rooms allow loyalists to wake up to a new destination every morning without airport queues or repacking, proving that the ultimate luxury isn’t about flexing on a feed, it’s about depth, seamless design, and unmatched convenience.

A New Era for Roma Norte: El Cortés Opens in Mexico City

July 16th

A New Era for Roma Norte: El Cortés Opens in Mexico City

A New Era for Roma Norte: El Cortés Opens in Mexico City

The restored historic presidential residence debuts with 15 design-forward suites and a destination restaurant by chef Luc Liebster.

Mexico

Marking its official arrival as the latest addition to the Perowne portfolio, El Cortés has opened its gates in the heart of Mexico City’s vibrant Roma Norte neighborhood. The boutique property—originally a historic presidential residence—has undergone a meticulous restoration that honors its architectural legacy. Tucked away among the neighborhood’s celebrated tree-lined streets, independent galleries, and design studios, the hotel preserves its striking Art Nouveau facades, hand-carved moldings, and original marble finishes. Each of its 15 highly personalized rooms and suites acts as a gallery of contemporary Mexican talent, balancing historical preservation with modern artistic design.

The hotel’s culinary anchor, Lotti, has already established itself as a standout in Mexico City’s highly competitive dining scene. Led by chef Luc Liebster, the destination restaurant features European-inspired cooking shaped by personal memories and deeply grounded in local Mexican ingredients. Combining historic elegance with a fresh, contemporary pulse, El Cortés delivers the intimate, design-forward retreat that Roma Norte has long been missing.

AURIC ROAD MARKS THE MILESTONE WITH DUAL JULY DEBUTS IN THE AMERICAN WEST

July 9th

AURIC ROAD MARKS THE MILESTONE WITH DUAL JULY DEBUTS IN THE AMERICAN WEST

Westward Expansion

Auric Road Debuts New Luxury Additions in Montana and California

USA

In celebration of America’s 250th anniversary, boutique hospitality group Auric Road has launched two major July debuts across the American West, reinforcing its commitment to restoring and stewarding historic properties. In Big Sky, Montana, the historic Lone Mountain Ranch—fresh off its cover feature in Condé Nast Traveler’s July/August issue—has unveiled Bison Lodge, its newest and largest accommodation. Perched on a scenic ridge overlooking the valley, this 5,000-square-foot private mountain residence hosts up to 16 guests and features six king bedrooms, expansive indoor-outdoor living spaces, a dedicated game room, and a private heated pool and sauna, all framed by panoramic mountain views.

Simultaneously, in Southern California, Palm Springs’ historic Korakia Pensione is debuting a brand-new spa and wellness enclave alongside an outdoor fitness area. Inspired by the elemental desert landscape—incorporating the themes of sun, mountain winds, fault lines, and geothermal waters—the new sanctuary is designed to elevate the body’s natural restorative process. Guests will be guided through a curated sequence of dry heat, wet sauna, exfoliation, massage, aromatherapy, and facial treatments. Together, these dual openings showcase Auric Road’s dedication to creating deeply authentic destinations shaped by local character, layered history, and a strong connection to their natural surroundings.

OKU Hotels Debuts Adults-Only Sanctuary in Bodrum

June 19th

OKU Hotels Debuts Adults-Only Sanctuary in Bodrum

OKU Hotels Debuts Adults-Only Sanctuary in Bodrum

The design-forward brand brings barefoot luxury, boho-chic minimalism, and slow living to the Aegean coast.

Bodrum

The Turkish Riviera has welcomed a major new design destination with the opening of OKU Bodrum. Marking the award-winning lifestyle brand’s official debut in Türkiye, this intimate, adults-only sanctuary is carved into the rugged northern coast of the Bodrum Peninsula. Framed by dramatic mountain backdrops on one side and the glittering, turquoise Aegean Sea on the other, the 58-room boutique property joins the brand’s acclaimed portfolio in Ibiza, Kos, and Andalusia, bringing a refined philosophy of barefoot luxury and slow living to one of Europe’s most sought-after summer coastlines.

True to the brand’s name derived from a Japanese architectural concept meaning ‘inner space’, the design seamlessly blends a minimalist, boho-chic aesthetic with distinct Turkish heritage. Earth-toned linens and contemporary lines are balanced by walls crafted from reclaimed stone and striking accents of local marble. In a special collaboration with leading Turkish art curator Begüm Güney, the property features unique sculptural installations that connect the architecture directly to the land. Every single one of the 58 guest rooms and suites offers front-facing sea views and private terraces, with many featuring private or shared plunge pools tucked into the hillside.

The culinary landscape at OKU Bodrum introduces three distinct dining destinations that champion locally sourced produce and bold, vibrant flavors. At the heart of the hotel is To Kima, a relaxed poolside restaurant serving Mediterranean classics with Asian-inspired twists. As the sun sets, guests can head to The Round Bar on the cove-side jetty for crafted cocktails and local meze snacks against panoramic coastal views, or dine at Teyo Bodrum, an open-air dinner concept where Japanese culinary techniques meet a vibrant South American spirit.

Wellness and exploration are woven deeply into the guest experience, anchored by the serene OKU Spa. The facilities include a traditional Turkish hammam, a sauna, a sea-view fitness area, and open-air treatment cabanas right on the water’s edge. Beyond standard therapies, the wellness program features sunrise beachside breathwork and dusk sound healing sessions. For those looking to connect with the local culture, the hotel coordinates curated experiences ranging from garden-to-glass foraging workshops in the surrounding hills to guided hikes and visits to traditional artisanal weaving studios. With direct access to a protected swimming bay and a private jetty for boating adventures, the retreat offers an ideal balance of secluded relaxation and easy access to Bodrum’s famous marinas.