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SHA WELLNESS CLINIC ANNOUNCES EXPANSION TO THE MIDDLE EAST - SHA EMIRATES AT ALJURF OPENING IN ABU DHABI 2023

November 29thAbu Dhabi

SHA Wellness Clinic has announced the second phase of an ambitious global expansion plan with SHA Emirates at AlJurf, in partnership with Abu Dhabi based place-maker IMKAN. The property will be the third SHA Wellness Clinic, with the company’s inaugural facility located in Spain and its second recently announced to be opening in Mexico 2021. The opening of SHA Emirates at AlJurf is set to bring world-class health and wellness programmes to the region for the very first time.

The first SHA Wellness Clinic was developed in Alicante, Spain and was created with an ethos devoted to improving and extending the health of its guests through a detailed and bespoke approach. This goal holds true today and the clinic has become globally renowned for its pioneering clinical methods and treatments. The brand’s global expansion plan has been developed to reflect the consumer demand to place health and wellbeing at the forefront of all areas of life – business and personal.

Dedicated to improving guests’ health through the fusion of ancient Eastern disciplines with cutting-edge Western techniques, SHA Emirates’ concept will emulate that of it’s two counterparts in Europe and Latin America.
Vice President of SHA Wellness Clinic, Alejandro Bataller Pineda comments: ‘After a decade transforming the lives of thousands of people from around the world at our current location in Spain, we dreamt of crossing the seas to new continents. We wanted more and more people to benefit from our philosophy of integrative health and well-being. For years we travelled to dozens of locations in search of the perfect nature, warm weather, and accessibility to replicate SHA. It was not easy, but we finally found everything we could imagine and more at the seaside destination of AlJurf, in the United Arab Emirates. The luxury development is surrounded by wildlife and nestled in a beautiful serene landscape. It’s the perfect place for people looking to escape city life and recuperate.’

AlJurf was developed by IMKAN inspired by the vision of the founders of the nation to offer a tranquil gateway that is seamlessly integrated with its natural environment. Always ahead of every innovation in the field, SHA Wellness Clinic has become a benchmark for luxury wellness. The brand has become a global name synonymous of medical advances and pioneering programs, certified through the almost 100 international awards received during its 11 years of existence.

Perfectly located along the Sahel Al Emarat (known as the ‘Riviera of the UAE’), SHA Emirates will span a total of 125,000 square meters along the coast and has been designed to work in synergy with its surrounding environment. Renowned architects MYAA and BSBG CONCEPT have developed the concept which sympathizes with local materials and provides a sleek design, while making extensive use of the inbuilt features to limit carbon footprint. Constructed using a biophilic approach, SHA Emirates will connect with nature, featuring clean, white elegant curves and soft-layered edges. With cascading hanging gardens and panoramic sweeping views of the coastline, the property will have 120 suites.

Chief Executive Officer of IMKAN, Walid El-Hindi comments: ‘The collaboration between IMKAN and SHA Wellness Clinic has brought SHA Emirates to AlJurf, with the facility being the first in the Middle East. Our aim is to fully support living a healthy lifestyle and become a catalyst for health and wellness in the UAE. SHA Emirates’ philosophy is that the very best health for mind, body and soul is attained through marrying optimum nutrition and therapy with external elements of luxurious and relaxing surroundings. Mirroring our vision for AlJurf, it is without doubt that our second home destination becomes the ideal setting for our health wellness-led project.’

With a total value of AED 600 million the wellness clinic and resort furthers AlJurf’s aim to preserve and enhance the area’s existing beauty and perpetuate a natural heritage as opposed to changing it. The vision for the UAE resort and clinic is to positively influence the life of its visitors by naturally enhancing their lifestyle. With the announcement of the arrival of SHA Emirates, AlJurf represents the ideal destination for residents seeking sustenance of the very best mental, physical and emotional wellbeing.

Construction of AlJurf Gardens is now well underway and scheduled for completion in 2023. with the total value of the project standing at AED 15 billion. Phase one will comprise 293 residential villas and land plots, with facilities and amenities including a private beach, a private marina and community centre, all situated amid wide open and pristine spaces.

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